“That is why I believe we have so much illness and chronic disease and pain … why people are overweight and obese,” says Cross. For a typical North American, processed food now makes up 60 per cent of caloric intake, products derived from animals makes up another 33 per cent, and plants come in a distant third at seven per cent. The heart of his message, says Cross, is that western society has added a third food group to the traditional human diet of plants and animals: processed food. This advertisement has not loaded yet, but your article continues below. Along the way, the gregarious Cross meets a lot of people, fat and thin, including a 429-pound trucker with the same health problem who begins his own transformation. His film follows his journey to America, where he drives cross-country while consuming only fresh juice made from fruits and vegetables in his trusty juicer.

Now I incorporate a lot more plant food into my diet.”Īt 310 pounds, the old Joe Cross suffered from a rare autoimmune condition, chronic urticaria or hives, for which he’d been taking medications such as the steroid prednisone for years.

I rebooted my taste buds and that allowed me to fall in love again with fruit and vegetables. I needed a circuit breaker to stop what I was doing and this was my way of fighting fire with fire. “I refer to what I did as a reboot, restart or kickstart. The next issue of Sunrise presented by Vancouver Sun will soon be in your inbox. If you don't see it, please check your junk folder.

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Joe cross weight loss journal